OUR MISSION STATEMENT:

Be the innovative leader in the development and production of low cost sports accessories that enhance the athelete's performance efficiency and enjoyment.

COMPANY PROFILE:

Founded in 2007, Gelrilla, LLC is a sports products company specializing in the development of equipment, gear, and accessories that seek to enhance the participant's enjoyment and performance in recreational and competitive activities. Gelrilla, LLC pioneered the development of the market's first mass produced mounting platform for securing and transporting energy gel packs on a bicycle with their pilot product Gelrilla Grip™, patent pending.

The creation of Gelrilla, LLC was the culmination of a lifelong aspiration shared by two friends dating back to their early childhood. In 2005, company President Bradley Ward began participating in triathlon events. Throughout his training and subsequent racing events, Bradley was frustrated with the common practice of using electrical tape to secure his gel packs to his bicycle and thought to himself "there's gotta be a better way!" With that simple declaration, the creation of the company was set in motion.

Bradley approached Jason Robichaux, a longtime friend and former college roommate, to help with his dilemma. As the two brainstormed design ideas and discussed the market potential for such a product, they came to the realization that this could be the impetus for starting a grassroots business, something they had always wanted to do. By combining Bradley's sales and marketing background with Jason's proficiency in mechanical engineering design and project management, the two have a winning combination for pursuing the development and sale of innovative sports products.

Headquartered in Little Rock, Arkansas, Gelrilla, LLC manages its primary design, sales, and distribution activities. All components, materials and assemblies that go into the final products are either made in-house or purchased from American suppliers to proudly maintain a "Made In the USA" status.